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Does
this form of advertising really work?
The Federal
Highway Transportation Administration estimates that
drivers of personal vehicles see an average of 750,000
visual impressions per month. According to a 1995 National
Public Transportation Survey, traffic has reached record
numbers nationally, with the tally of cars up 147% since
1970 (Keep in mind, the survey was taken in 1995). The
Outdoor Advertising Association stated that in 1999,
advertisers spent $4.8 billion on outdoor advertising, and
the industry is growing at a rate of 10% each year, a pace
faster than total advertising and the GDP!
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